About Sereney
"Sereney" is derived from "serendipity", hoping to share the joy of fortunate discovery in your life through jewelry gifts.
Jewelry is not just a pretty accessory, each piece tells a story and better expresses love in your special moments.
Founder Story
When Serena was born, her father, a skilled artisan, crafted a unique pearl necklace to celebrate this moment. Not one for many words, he poured all his love into this gift. Over the years, it stayed with Serena, witnessing her journey from baby to bride. This inspired her to start SERENEY, a brand that shares the joy of serendipity through meaningful jewelry gifts.
Embracing Sustainability
The majority of our jewelry is made from 925 sterling silver, a more eco-friendly choice compared to gold plating. Sterling silver offers superior quality, hypoallergenic properties, and a safer option, contributing to a more sustainable future for our planet.