Serena's father was a skilled artisan with over 20 years of experience crafting jewelry. In her memories, her father was always quiet but dedicated to his work, not one for many words.

When Serena was born, it was his first time to be a dad. He was so excited yet worried about being a good father. With a heart full of emotions, he decided to express his love in his own way. He devoted all his silent love and blessings to crafting a unique necklace—a precious pearl embraced by a "J"-shaped with growing sprouts, expressing "Like a pearl, you are the most unique and special in my heart. To witness your growth is my utmost joy to have. " he conveyed.

From childhood to adulthood, Serena cherished this pearl necklace dearly. On her wedding day, his father put this special necklace on her once again, witnessing her journey from baby to bride. Every time she wore it, she felt her father's infinite love around her. Even though he didn't show it much, this necklace always carried his endless love and hopes.

Inspired by this, Serena immersed herself in her family's jewelry craft, eventually founding SERENEY at the age of 30. Her vision was to spread love and warmth through handcrafted jewelry gifts, bringing the joy of serendipity to people in their special occasions or important milestones.